Loyalty Programs for Hotels and Hospitality

Create incentives in a market where brand identity competes with pricing to promote repeat visits and increased customer lifetime value.

KEY INDUSTRY CHALLENGES

CHALLENGE 1

Bookings via an OTA / third party initiating create challenging data scenarios and complicate customer profiles.

CHALLENGE 2

Getting the best deal often takes priority over staying loyal to one brand, especially given the ease of online price comparisons.

CHALLENGE 3

Different customer segments need to correlate with different experiences and incentive maps.

Create a single source of truth for customer booking histories.

Guests will search by name instead of price with the right incentives.

Customize rewards to fits different market segments.

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Offer tiered membership levels that provide increasingly luxurious benefits as customers advance, ensuring a sense of exclusivity.

Tailor rewards to match the preferences of high-end customers, such as bespoke services or luxury gifts.

Provide VIP customers with early access to new collections, product launches, or sales events.

Integrate the loyalty program with POS systems to ensure smooth reward redemption and data collection, enhancing the in-store experience.

Provide a branded mobile app that allows customers to track their status, receive personalized offers, and manage their rewards effortlessly.

Offer discounts sparingly to maintain the premium brand image, focusing instead on value-added experiences and rewards.