Cinnabon

Introduction

Cinnabon, a globally recognized bakery brand known for its iconic cinnamon rolls, recently expanded its presence by launching a series of franchises in new international markets. Leveraging their previous positive experience with TRIFFT Loyalty Cloud, Cinnabon’s marketing managers reached out to TRIFFT to serve as their loyalty solution provider. The objective was to quickly establish a loyalty program that could be easily managed by a small marketing team while delivering a best-in-class customer experience.

Challenges

• Rapid Market Entry: Cinnabon needed a loyalty solution that could be designed, implemented, and launched within a very tight timeline to support their international franchise expansion.
• Small Marketing Team: The solution needed to be user-friendly and scalable, allowing a small team to manage and execute the loyalty program effectively.
• Technical Integration: There was a need to seamlessly integrate the loyalty solution with existing systems, specifically utilizing QR codes printed on receipts for member interactions.

Solutions

TRIFFT worked closely with Cinnabon to design a loyalty program that met their needs for speed, ease of use, and brand consistency:

• Program Design and Conceptualization: We collaborated with Cinnabon to design a loyalty program that aligned with their brand and business objectives, focusing on simplicity and user engagement.
• Rapid Implementation: From contract signing togo-live, we delivered the full solution in just six weeks, ensuring that the loyalty program was ready to support Cinnabon’s franchise launches on time.
• Technical Integration: We implemented a QR code-based system that allowed customers to easily scan their receipts and access targeted offers and coupons, tailored to different member segments.
• Upskilling and Support: Our team provided comprehensive training to Cinnabon’s marketing staff, enabling them to independently manage the platform and create visually appealing, brand-consistent content without ongoing external support.

Project Results

Time to Market: The loyalty program was successfully launched within six to eight weeks, meeting the tight deadlines and allowing Cinnabon to support its new franchises effectively.

Ease of Use: The platform’s user-friendly interface empowered Cinnabon’s small marketing team to manage the loyalty program efficiently, delivering a customer experience on par with industry leaders.

Brand Consistency: Despite the quick turnaround, the loyalty program was fully aligned with Cinnabon’s brand identity, ensuring a cohesive customer experience across all new franchises.

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