Solution Overview
The leading name in digital innovation, Google provides a comprehensive cloud computing platform to support businesses in their digital transformation. Their suite of modular, scalable and secure services leverage the same infrastructure and technology that power Google's consumer products to facilitate infrastructure modernisation, AI implementation, collaboration & productivity and compliance with industry standards.
Google helps businesses create deeply personalised customer experiences. By bringing together content, product discovery and marketing automation into one tool, it uses powerful AI to deliver real-time customisation, smart product recommendations and predictive analytics. The result is greater engagement, more conversions and lasting customer loyalty.
Google & TRIFFT
As our strategic partner on the Vertex AI toolset, Google seamlessly integrates with TRIFFT to take loyalty programs to the next level. We leverage Google Cloud AI to power our Creation AI and Emotional AI products, making it easy to onboard new customers and understand what they want to accomplish with their loyalty tools. With Google Cloud Storage, we streamline data import and export, automating workflows and enriching customer insights for a deeper understanding of their behaviour across all channels, online and off.